In the media we are constantly faced with ads that say “take this or take that pill” to help with bone health as we age. Do we hear about exercising, diet, or ways to “keep the juices flowing” to help the body remain fluid and in good working order? Do we celebrate the deepening of love and sexual expression in the elder years? After all, many of us have had wonderful years of good sexual experience, and we continue to do so. We are human beings who need tender touch. We have needs, are sensual, and yes, sexual. This is in fact a normal, and can be delightful part of lives in the elder years. In travels to Eastern cultures, we witness a celebration and an honoring of elder love with natural sexual expression. In the literature, it is suggested that in order to keep the organs in our body functioning in a healthy way, the juices must keep flowing….as in exercising the sexual organs to stay lubricated, and healthy.
The December issue of “The Dietary Supplement Industry’s Leading Magazine” explores sexual function and the market – and marketing– for products and ideas in their article “Keeping It Under The Covers”, by Melissa Kvidahl. Strongly featured are Aloe Cadabra and Seven Oaks Farm president Brian Chossek!
…Still, as Chossek explained, sexual function remedies are not just for those who need to address a specific issue, but for those who seek to enhance their already healthy, active sexual lives; therefore, the market is growing to include customers of all ages.
Especially when it comes to natural and organic personal lubricants such as Aloe Cadabra–an organic aloe vera-based line of natural lubricants, which enhances sexual play while moisturizing the skin–the audience will not be the same audience seeking relief from low libido or ED in the supplement aisle.
“So we recommend to retailers: bring the fun back to sexual function products. Sex happens, so find fun ways to talk about it and promote it and embrace and recognize the joy that it brings to millions of people of all ages.”