Congratulations to Siobhan O’Connor, co-author of NoMoreDirtyLooks.com! She was named Editorial Director for Health at Time Magazine.

For years, like Horst Rechelbacher and other pioneers, Siobhan has championed clean beauty, “realizing that making safe, natural and responsible choices can be not only easy but also luxurious and—the part that matters most—effective.” We salute Time Magazine’s choice and look forward to her insightful input as she pushes to make cosmetics and lifestyle products safe from potentially dangerous chemicals.

We encourage you to visit Siobhan’s website, nomoredirtylooks.com, follow her on Twitter at @siobhannyc, and pick up her book, No More Dirty Looks: The Truth About Your Beauty Products and the Ultimate Guide to Safe and Clean Cosmetics. Curious to know what she thinks of Aloe Cadabra? Click here to check out what she had to say all the way back in 2012, when we were just being discovered.