Are you going to see “The Help”? Based on a best-selling book, it’s the story of

…three very different, extraordinary women in Mississippi during the 1960s, who build an unlikely friendship around a secret writing project that breaks societal rules and puts them all at risk. From their improbable alliance a remarkable sisterhood emerges, instilling all of them with the courage to transcend the lines that define them, and the realization that sometimes those lines are made to be crossed —even if it means bringing everyone in town face-to-face with the changing times.

Sounds like something Aloe Cadabra can support, right? And we are: thanks to the folks at The POP Bag, AC will be included in the sample bags being given away at the film’s launch celebration event in NYC! Here’s what they have to say about it:

The ladies in the “The Help” may have lived during a time when men were in charge, but even today, many feminine products are clearly made by clueless men. It’s not their fault! It takes a woman to know. Which is why we’re glad to share our favorite new find, a personal lubricant made by women for women.