How to build a business model on altruism
When I was in the hospital several years ago battling cancer, I was given a beautiful candle that soothed me, imparting hopefulness and peace of mind. The mission of my company was birthed out of that experience, and I wanted to reflect that hope and healing back to my community, and the world, by giving 10 percent of my company’s revenue back to nonprofit organizations. Many businesses have started taking READ MORE